Michael Bierut on clients

~ 01 February 2010 ~

Michael Bierut is such a down-to-earth, practical designer (and speaker) who works hard to do amazing work without the typical stigma associated with graphic designers. This practicality is clearly evident in the video above, a presentation given at CreativeMornings in New York City. And if you haven’t seen Helvetica, you need to see how his commentary really helps the movie shine.

Michael’s presentation on clients is one of those “should be required viewing” kind of presentations. It’s fantastic.

Clients are the difference between design and art. I would go insane trying to work … without clients…. I really need clients to provoke me as a designer to do work.

Thanks to Tina Roth Eisenberg for making this happen.


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