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Cameron Moll

Come In, We're Hiring (Authentic Jobs)

Find a job or post one at Authentic Jobs

Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

On Meerkat and the rapid rise of ‘meerkatting’

published 18 March 2015

I’ve been fascinated by Meerkat the past few days. That is, if I’ve been lucky enough when a live stream actually, you know, streamed. Clearly their servers have been hammered by traffic recently, thanks to the likes of SXSW and Jimmy Fallon among others. 

If you’re not in tech or haven’t yet heard, Meerkat allows you to broadcast live video with your phone. Currently only iOS is supported, though at least one unofficial Android app is available for viewing streams only. And if you’re into just viewing and not broadcasting, you might as well skip the app and visit in your browser.

Haters are already rampant, and that’s to be expected with any new social media entrant. Also to be expected is everyone wondering what practical, long-term use this will offer. The first ‘meerkat’ I watched was with my 14-year-old son as I described the app to him, and it was some dude working at his desk. FASCINATING. But a few meerkats later and eventually I was watching Jimmy Fallon do a live rehearsal of his monologue prior to taping. That was pretty remarkable.

I don’t know what to expect of Meerkat’s viability, permanence, or lasting utility. But if the hype is any indication, they’re ripe for acquisition. They’re also ripe for lawsuits and traditional media backlash, e.g. live-broadcasting televised events.

I, for one, welcome Meerkat’s disruptive entrance. I’ll be watching from the sidelines—literally and figuratively—to see how this plays out. 

P.S. There’s a fascinating backstory on Meerkat’s evolution, including its original name, Yevvo, and how very few people cared about it. (Sound familiar?)

Speaking: Squares Conference, March 25–27

published 9 January 2015

I’ve shared the Authentic Jobs origin story before, but never like this. At Squares Conference 2015 in Grapevine, Texas, I’ll be offering a behind-the-scenes look at what it’s like running a startup-like small business—and the challenges that come with it.

Here’s a taste of what I’ll be sharing:

Use code AUTHENTIC20 for 20% off registration. Hope to see you there.

Now accepting speaking invitations for my “Cohesive UX” presentation

published 9 January 2015

Cohesive UX

After not speaking at conferences for nearly all of 2014 (with good reason), I’m now accepting invitations for 2015.

My presentation is titled “Cohesive UX”. In a nutshell,

This presentation examines what’s required to deliver a cohesive, consistent user experience regardless of where the digital experience begins, continues, and ends.

The only speaking exception I made last year was for HOW Interactive, and it was to deliver this very presentation. Feedback was overwhelmingly positive, and you can view the slides on Speaker Deck. (Also, don’t miss "Cohesive UX" on 24 ways, the advent calendar for technorati.)

Please get in touch if interested.

50% off all job listings, and my feeble attempt at brush lettering.

published 2 January 2015

My attempts at lettering "50" with a fat Sharpie

Brush lettering is hard. Clearly this is why we have full-time typographers.

The tl;dr of it all is that we’re running our annual New Year’s 50% off sale over at Authentic Jobs, and I tasked myself with creating the promotional artwork. (By the way, my discount code for the sale is MOLL2015.)

I wasn’t satisfied with how the brush fonts I wish-listed rendered “50”, so I took at stab at doing my own lettering. Super-fat Sharpie “brush” in hand, this was the somewhat feeble result:

Final "50" rendering

EPS conversion thanks to VectorMagic and a Stocksy photo¹ in hand, this how things came together in the end:

Final artwork for Authentic Jobs

I think I’ll leave future lettering attempts to the pros. At any rate, post a job anytime between now and January 10 and get 50% off with code MOLL2015.

¹ Photograph taken at the Holi Festival of Colors in Spanish Fork, Utah, just minutes from our first home in Springville, Utah.

The Disease of Being Busy

published 12 November 2014

Oh how disease + being busy resonates with me.

Every technology or product that pitches “do ______ in less time” inevitably creates more busyness than it eliminates. Clearly the industry of efficiency is not calmness, but industriousness. ¹

I wrote in my journal this morning. Wrote. With a pen and paper. It took me 30 minutes to write what would have taken 10 minutes or less to type.² I am okay with this.

Omid Safi has eloquently penned yearnings that I wish were my own and that I intend to make my own if I have any hope of favoring quality of life over quantity:

When I ask, “How are you?” that is really what I want to know.

I am not asking how many items are on your to-do list, nor asking how many items are in your inbox. I want to know how your heart is doing, at this very moment. Tell me. Tell me your heart is joyous, tell me your heart is aching, tell me your heart is sad, tell me your heart craves a human touch. Examine your own heart, explore your soul, and then tell me something about your heart and your soul.

Tell me you remember you are still a human being, not just a human doing. Tell me you’re more than just a machine, checking off items from your to-do list….

Let us insist on a type of human-to-human connection where when one of us responds by saying, “I am just so busy,” we can follow up by saying, “I know, love. We all are. But I want to know how your heart is doing.”

In the end, while technology is regarded often unjustly as culprit rather than scapegoat, unquestionably it has enhanced the pace at which we busy ourselves with tasks, whether mundane or extraordinary. Technology is advancing faster than self-discipline. Mastery of regimen must begin with mastery of self.

Easier said than done.

¹ Noted without comment, antonyms for “industrious” include “lazy”, “indolent”, and “unemployed”.

² Admittedly this was the first time I had written in my paper journal in several months. I write, that is to say type, fairly regularly with Day One.

“The first pass should be ugly, the ugliest.”

published 3 July 2014

Craig Mod, who convincingly argues that app development (and their success) is often completely senseless, drops this astounding wisdom on readers about halfway through the article:

The first pass should be ugly, the ugliest. Any brain cycle spent on pretty is self deception. If pretty is the point then please stop. Do not, I repeat, do not spent three months on the radial menu, impressive as it may be. It will not save your company. There is a time for that. That time is not now. Instead, make grand gestures. General gestures. Most importantly, enumerate the unknowns. Make a list. Making known the unknowns you now know will surface the other unknowns, the important unknowns, the truly devastating unknowns — you can’t scrape our content! you can’t monkey park here! a tiny antennae is not for rent! You want to unearth answers as quickly as possible. Nothing else matters if your question marks irrecoverably break you. Do not procrastinate in their excavation.

Craig’s words ring loudly in my ears. You want to unearth answers as quickly as possible. Do not procrastinate in their excavation.

Superb advice for the exploration phase of just about any project, not just app development.

“Still curious, still generous, still excited about design.”

published 27 May 2014

Today the world lost one of the most influential designers of our time, Massimo Vignelli. Michael Bierut, who knew him well, offers a fitting tribute:

Massimo died this morning at the age of 83. Up until the end — I saw him on Thursday — he was still curious, still generous, still excited about design. He leaves his wife, Lella; his children, Luca and Valentina; and generations of designers who, like me, are still learning from his example.

Thank you, Michael. Grazie mille, Massimo.

Brooklyn Bridge: $15 off, a microsite, and a Kickstarter analysis

published 14 May 2014

Today’s a big day. The Brooklyn Bridge letterpress poster is now (officially) available to the public, and on sale to boot. Additionally, a few supporting resources have been published.

Summer Sale: $15 off →

Selected items, including the Brooklyn Bridge poster, are now $15 off. New items include a behind-the-scenes booklet and 9”x12” prints. →

Microsite summarizing the project. All HTML/CSS by the incomparable Adam Spooner.

The Economics of a Kickstarter Project →

In which I detail the expenses of my Kickstarter project and how I hardly broke even.

As always, I’m extremely appreciative of those who support my work. Thanks a million. microsite

“We can update your car, remotely.” Basically.

published 28 March 2014

Elon Musk, responding to reports about Model S collisions and car fires:

The odds of fire in a Model S, at roughly 1 in 8,000 vehicles, are five times lower than those of an average gasoline car and, when a fire does occur, the actual combustion potential is comparatively small. However, to improve things further, we provided an over-the-air software update a few months ago to increase the default ground clearance of the Model S at highway speeds, substantially reducing the odds of a severe underbody impact.

Wait, did you catch that? An over-the-air update that alters the vehicle’s suspension system?

I find this fascinating. Nearly all other cars on the road, even 2014 models, are incapable of remote software updates, partly for territorial reasons:

Unlike Tesla, most automakers depend on independent dealers to sell their cars, and dealers have good reason to oppose automatic updates that would take them out of the loop.

In my estimation, over-the-air updates are an inevitable part of our future, and consumer choice will eventually trump dealer opposition. It’s worth debating, however, whether or not it’s healthy for a software developer to remotely update your $70,000 car the same as it would your $300 phone, which is precisely what’s happening in this Hacker News thread (among other debates).

P.S. Equally fascinating to me is Elon’s choice to use Medium to share this kind of news with the world.

Yosemite HD II

published 27 March 2014

Yosemite HD I left me speechless. The second installment is just as remarkable. In contrast to the first, most of the shots in the second were taken during the day:

A 200+ mile backpacking experience through Yosemite National Park captured by Colin Delehanty and Sheldon Neill. This project was filmed over the course of 10 months. We spent a combined 45 days in the park capturing the images in this video.

Colin and Sheldon employ the same setup as in the first; that is, a Dynamic Perception motion-controlled dolly and time-lapse photography.

More, please.

(Is it just me, or does the intersection of photography and technology yield astounding results?)

/via @danrubin

“Why didn’t you tell me what you could afford?”

published 24 March 2014

Mike Monteiro, recalling a trip to the car dealership as a teenager:

There are two things I’ll never forget from the following interaction. The first was the look of embarrassment on my father’s face as he realized he needed to tell the salesman he couldn’t afford the car, which, in my father’s eyes was akin to failing as a provider. The second was the salesman’s reply.

'Why didn’t you tell me what you could afford?'

Not everyone knows what their budget is. And that’s ok. It just means we’ll discuss a few options. Some below your price range, some above. It’ll take a little longer.

But if you know what your budget is; let us know. It’ll save us all from having to look at everything on the lot.

Also applicable: Why didn’t the salesman ask what you could afford?

How I begin a project.

published 5 February 2014

Short answer: It varies. Pretty widely.

A close friend asked me to share how I generate ideas for new projects, and I thought it’d be worthwhile to repeat my answer here. Below are few examples.


I don’t do print design that often. Not often at all, in fact (outside of my letterpress posters). When I do, I generally prefer to get an understanding of how many pages there will be if more than one, and the general flow of the content.

Sketches showing designs for a printed booklet

Above is the page layout for a 24-page booklet documenting my process for the Brooklyn Bridge poster. The booklet was sent to print recently, and this is what one of the completed spreads looks like.


It’s pretty rare that I begin on paper. I don’t know, maybe I’ve been doing it for so long that the most efficient method for me still remains a head-first dive into Photoshop.

For example, on I started with a greyscale comp:

An early design for

For the overhaul of Authentic Jobs we’re currently working on, I started with a high-fidelity comp using components from the existing site:

Early comping for Authentic Jobs

The design has been iterated many times since and probably will look nothing like this when it’s completed.


I do a decent amount of video, much of it for fun and some of it for work. This is the “comping” I did for the Authentic Jobs ‘Eight’ campaign video:

Sketch showing video frames

Notice the two intros I was considering. We went with ‘B’. This was the completed video:


For the aforementioned Authentic Jobs ‘Eight’ campaign, there were many moving parts—microsite, video, t-shirts, sponsors, etc. Most of this planning began in my trusted Moleskine notebook:

Sketches for the Eight campaign

The final campaign was executed fairly close to what you see sketched here.

And that’s a sampling of how I begin a project.

Hi-res blank t-shirt .PSD

published 17 January 2014

Why are there no decent blank tees for comping t-shirt designs?

Update: There are. Looks like I wasn’t looking in the right places.

Recently I’ve been designing a t-shirt for a friend, and for the life of me I couldn’t find any nice blank t-shirt artwork. So, I decided to fix that.

Using the photos I shot for our 'Eight' t-shirt, I’ve clone-stamped out the design to create a Photoshop .psd blank that I can use for future projects. You’re welcome to use it, too. I only ask that you don’t resell it or redistribute it. (Link back to this page.)

Download tshirt-blank.psd

T-shirt blank .psd Photoshop file

Have fun.

“The problem is that we don’t have the right words to talk about this stuff.”

published 15 January 2014

Jason Santa Maria, writing for The Pastry Box:

We talk all the time on our personal and periodical sites about the latest techniques for design, but how often do we break down new designs? I mean really discuss them, not just add them to a gallery of notable sites.

Aesthetics are just one lens we can use to look at web design. Culture, time, place, and technology are others. Some websites look and act the way they do because of the state of technology during the time they were made. The landscape of architecture was changed by the invention of steel, just as the landscape of web was change by Flash, CSS, mobile phones, and Retina screens….

If work like Bowman’s website was so wonderful, does the fact that it isn’t suited to today’s web diminish that fact?

And later,

The problem is that we don’t have the right words to talk about this stuff, let alone the right context to find common ground for real discussion inside our industry or the folks just outside it. If our eyes are only attuned to the latest shiny thing, we can’t possibly understand anything of influence or consequence.

For as long as I’ve known Jason, he has championed more thoughtful discussion in, about, and surrounding web design. I hope he never gives up the fight, as user interface design is becoming (if not already) the most ubiquitous form of design in our time.

“Food, please.”

published 11 December 2013

Child, seen from behind

As we left our hotel in Addis Ababa the final morning of an amazing trip to Ethiopia with charity: water and Will Smith, we headed to the local market. Goods of every kind were offered: artwork, scarves, jewelry, clothing, housewares, and so on.

At the market, a boy, probably 8 or 9 years old, began following us. The right side of his face was badly disfigured, as if it had been burned by fire. He wasn’t shy and immediately starting asking for things in very broken English. Money was the first request, and we hesitated to hand any out, as we were informed that doing so had the potential to create chaos in a busy marketplace.

I had on a small backpack, and soon this young boy began pointing to it. In broken but comprehensible English, he simply said, “Food, please.

The first few times he said it, I couldn’t figure out why he was thinking I had food. And then I realized that just before we left the car to tour the market, I had placed a large, clear ziplock bag with several food items in it—nuts, granola bars, beef jerky—in the outer mesh pocket of the bag. It was easily visible to anyone.

“Food, please” he continued. “Food, please.”

Again I was hesitant to offer any, as it had the potential to create a swarm of children around us if not done carefully. At this point, we were done shopping and needed to leave for the airport. He continued to follow me. Suzanne and I returned to the car. I was stuck in a quandary. I knew if I left that little boy without giving him something, my conscience would haunt me unceasingly in the coming days and weeks.

Literally as our driver began to pull away, I quickly removed the bag from my backpack, rolled down the window, and handed the food to that young boy. By now he had a companion with him, about the same age, and probably just as famished. As soon as he perceived I was handing the bag to him, he snatched it as quickly as he could.

As we drove off, I watched the two of them run to an alley in the marketplace. They disappeared behind one of the stores, undoubtedly to devour their gain. I had a difficult time holding back the tears as I contemplated what had just taken place. How grateful I am, as is my conscience, that I didn’t stay my hand that day.

Our trip to Ethiopia could not have been filled with more insight into the lives of people in Tigray, more experiences to be touched and affected by the people of the area, and more opportunities to see just how blessed many of us are.

But there is something even more essential than food; even more vital to the famished. It is water.

We’re so close to surpassing $100,000 raised for clean water. I come to you with hat in hand, requesting your help one last time. This Monday I’ll be attending the 2013 charity: ball. How incredible it would be to personally thank Scott Harrison on your behalf for allowing us to participate in the global fight for clean, safe drinking water.

I’ve just contributed another $500 of my personal funds to our campaign. If you can do the same, please join me. If not, any amount you can afford will do amazing things for clean water.

Donate now to charity: water

Merry Christmas to all, and may clean water be one of the greatest gifts we give this year.