Craziest thing you’ve done for user research?
~ 23 April 2008 ~
Me? I signed up as a full-fledged Tupperware rep for two months.
At a former company, we delivered web-based marketing tools to distributors and consultants of network marketing companies. One of our biggest (and best) clients was Tupperware, purveyor of all things plastic. We were in the midst of a major upgrade to the software they licensed from us, and I figured the best way to understand our/their users was to become one of them.
So, with the permission of the company, I became a part-time Tupperware rep. I sold product online, I attended a really wacky rally with women screaming wildly about Tupperware as adrenaline-infusing tunes such as “We Will Rock You” boomed loudly from on-stage speakers, and I even handled a return from a mildly disgruntled customer who found me merely because I was the nearest rep in town.
In the end, I can honestly say I understood the user much better than before — even as embarrassing as it may have been for me. (Though I happily admit I safely escaped holding any Tupperware parties at home.)
You? Can you top that?
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