Mobile web usage nearly equal PC web in Japan
~ 20 September 2007 ~
This is crazy news, but not surprising. According to a new study by comScore, “Mobile Phone Web Users Nearly Equal PC Based Internet Users in Japan”:
… an estimated 53.6 million people are using a mobile device to access the Internet [in Japan], a figure nearly equaling the 53.7 million who accessed the Internet from either a home or a work computer in June 2007.
Email is the most popular activity, followed by accessing news & information and search queries. Blogs ranked fifth.
However, user experience satisfaction holds these figures in check:
Despite these significant usage figures, consumer satisfaction remains low. Only 12.6 percent of respondents accessing the Internet via a mobile device stated that they were either “very satisfied” or “somewhat satisfied”, with 52.1 percent stating that they were either “very dissatisfied” or “somewhat dissatisfied”.
You know that means, people. We need better mobile web experiences. End of story.
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