Mobile web usage nearly equal PC web in Japan
~ 20 September 2007 ~
This is crazy news, but not surprising. According to a new study by comScore, “Mobile Phone Web Users Nearly Equal PC Based Internet Users in Japan”:
… an estimated 53.6 million people are using a mobile device to access the Internet [in Japan], a figure nearly equaling the 53.7 million who accessed the Internet from either a home or a work computer in June 2007.
Email is the most popular activity, followed by accessing news & information and search queries. Blogs ranked fifth.
However, user experience satisfaction holds these figures in check:
Despite these significant usage figures, consumer satisfaction remains low. Only 12.6 percent of respondents accessing the Internet via a mobile device stated that they were either “very satisfied” or “somewhat satisfied”, with 52.1 percent stating that they were either “very dissatisfied” or “somewhat dissatisfied”.
You know that means, people. We need better mobile web experiences. End of story.
Stock photography, type, and killer tees. Genuinely recommended by Authentic Boredom.
Authentic Boredom is the platitudinous web home of Cameron Moll, designer, author, and speaker. More…
Full-time and freelance job opportunities. Post a job...
A selection of fine reading, available for a limited time only:
- Recent job listings, testimonials, and 100th Kiva loan
- The ISO50 Field Guide to Color Management
- Upgrading the hard drive and memory in a refurbished 13" MacBook Pro
- Inspiring type: Libro di M. Giovambattista Palatino
- Randomness, vol. IX
CSS Mastery: Advanced Web Standard Solutions A solid round-up of indispensable CSS design techniques by Andy Budd, Simon Collison, and Cameron Moll.
Mobile Web Design A guide to publishing web content beyond the desktop. Tips, methodology, and resources. Now available.
Letterpress Posters The unassuming beauty of a freshly letterpressed print.
That Wicked Worn Look. Techniques for that worn, aged, distressed look.
Mister Retro Machine Wash Filters Turn the dial to “Instaworn” with these filters.
Blinksale Dive in and enjoy shamelessly easy invoicing from Firewheel Design.
Basecamp My preferred web app for internal and client project collaboration.
HOW Conference Austin, June 24–27. Pentagram, Adobe, P&G, et al.
Web Design World Seattle, July 20–22. Practical sessions on web design.
Stimulate Salt Lake City, September 2009. Entrepreneurship and design conference.