Can you summarize your project in one sentence?
~ 22 November 2006 ~
Rumor has Steven Spielberg prefers to produce movies whose underlying theme can be summarized in just one sentence. “Boy helps alien return home” — can you name the movie?
I can’t find an attribution on the interweb to Spielberg’s penchant for one-sentence summaries, but the idea has merit nonetheless. I often wonder how much more focused our projects, even our clients’ expectations, would be if we/they could summarize a project’s “raison d’être” (reason for being) in just one sentence…
Stock photography, type, and killer tees. Genuinely recommended by Authentic Boredom.
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- Upgrading the hard drive and memory in a refurbished 13" MacBook Pro
- Inspiring type: Libro di M. Giovambattista Palatino
- Randomness, vol. IX
CSS Mastery: Advanced Web Standard Solutions A solid round-up of indispensable CSS design techniques by Andy Budd, Simon Collison, and Cameron Moll.
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That Wicked Worn Look. Techniques for that worn, aged, distressed look.
Mister Retro Machine Wash Filters Turn the dial to “Instaworn” with these filters.
Blinksale Dive in and enjoy shamelessly easy invoicing from Firewheel Design.
Basecamp My preferred web app for internal and client project collaboration.
HOW Conference Austin, June 24–27. Pentagram, Adobe, P&G, et al.
Web Design World Seattle, July 20–22. Practical sessions on web design.
Stimulate Salt Lake City, September 2009. Entrepreneurship and design conference.