“What if” time.

In my experience design teams lack “what if” time and are over-leveraged for “what are” time.

WHAT IF we did this amazing thing?
– vs –
WHAT ARE we delivering this cycle?

They’re not always mutually exclusive, but teams with adequate “what if” time are definitely a minority.

Ways to optimize more “what if” time:

✣ Calendar it. (Duh.)
✣ Piggyback time on hackathon weeks.
✣ Virtual team offsite.
✣ Annual whatif-athon.

Lastly, it starts at the top. If you’re the top design leader it’s on you to prioritize time + advocate w/peers & execs.

Make it happen!