Forget “best”, aim for “worst”?

~ 02 January 2007 ~

In a meeting last week to discuss development strategies for a new project, John Dilworth suggested we begin with the following question:

What’s the worst possible site we could create for our project?

Remarkably, discussing “worst” instead of “best” yielded some very useful results, laying down a precise road map of things to avoid, which in turn immediately narrowed the focus — and refined the objectives — of our project.

Give it a shot in your next planning meeting; share what comes of it.

 

Comments are either closed or disabled for this article.



About

Authentic Boredom is the platitudinous web home of Cameron Moll, designer, author, and speaker. More…


Jobs
Come in, we're hiring

Full-time and freelance job opportunities. Post a job...

...view all jobs »


Recently

A selection of fine reading, available for a limited time only: