Forget “best”, aim for “worst”?

~ 02 January 2007 ~

In a meeting last week to discuss development strategies for a new project, John Dilworth suggested we begin with the following question:

What’s the worst possible site we could create for our project?

Remarkably, discussing “worst” instead of “best” yielded some very useful results, laying down a precise road map of things to avoid, which in turn immediately narrowed the focus — and refined the objectives — of our project.

Give it a shot in your next planning meeting; share what comes of it.


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