Forget “best”, aim for “worst”?
~ 02 January 2007 ~
In a meeting last week to discuss development strategies for a new project, John Dilworth suggested we begin with the following question:
What’s the worst possible site we could create for our project?
Remarkably, discussing “worst” instead of “best” yielded some very useful results, laying down a precise road map of things to avoid, which in turn immediately narrowed the focus — and refined the objectives — of our project.
Give it a shot in your next planning meeting; share what comes of it.
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